London-based photographer and creative director Ejiro Dafé has a distinctive approach to his commissioned work: he only shoots with a single 50mm lens.
His 50mm lens photography journey began as a cash-strapped student: "I was studying advertising and spent my student loan on a Canon EOS 5D Mark III [now succeeded by the Canon EOS 5D Mark IV] so that I could shoot my own campaigns. I fell in love with photojournalism too, and the photographers I looked up to all shot with prime lenses. So I got the affordable little Canon EF 50mm f/1.8 II lens [now succeeded by the Canon EF 50mm f/1.8 STM] and visited other countries to photograph stories on the streets.
"I didn't intend to have that lens for long, but over time I got used to the angle of view. I liked the way that it came close to my field of vision and shooting with the lens became instinctive – I could look at something and know how it would line up as a shot. That gave me the confidence to shoot even more."
As his paid jobs built up, Ejiro upgraded to the Canon EF 50mm f/1.4 USM, followed by the Canon EF 50mm f/1.2L USM lens. His experience with and enthusiasm for the focal length made him a natural fit to become the first pro to use the Canon RF 50mm F1.8 STM, the most lightweight and low-cost standard lens in the RF range.