How did you master your craft?
"I learnt through doing! I would just experiment with the camera and anything I wasn't sure about I'd Google or watch a YouTube video. I learned a lot through various online creators and courses. It was really exciting to see how others worked and I implemented some of their techniques. I also researched the work of photographers I admired and simply studied the photographs to figure out what kind of lens they shot with, what lighting was used and so on."
What are you looking for in a shot?
"That moment where everything aligns – the light, the pose, the garment, the subject's expression. Everything has to line up to create 'that' photograph, so sometimes it takes a little bit of playing around to get into the rhythm and capture the moment."
What do you think separates you from other fashion photographers?
"Just my vision; everyone sees things differently. We all have access to the same tools and the knowledge is out there, but the results can vary drastically as our vision is different."
What do you do to ensure your style stays current and in demand?
"I'm always keeping an eye on what's new and what's happening in the world of fashion. I'm also always looking for new teams with whom I can collaborate, who can contribute different ideas and perspectives."
What's been your most memorable shoot to date?
"Shooting for an outerwear brand on the Isle of Skye in Scotland was pretty eventful. Standing on the side of a mountain, in the rain, wind blowing, feet soaking wet. A far cry from the comfort of my London studio."
And finally, where do you hope your career will take you next?
"To the pages of Vogue! It's always been my dream to have a Vogue fashion story. I'd also like to travel more and shoot in different cities around the world."