This is the opening scene from a spectacular new TV commercial, produced to coincide with the launch of Canon’s newest high-specification D-SLR: the EOS 400D.
Shot during a blisteringly hot week in July 2006, the globe-spanning advert features people softly coming to land on Earth across all five continents.
As Canon Europe Marketing Communications Director Gregory Kukolj explains, “The campaign captures the excitement of the D-SLR system, showing that with EOS the entire world is your playground.”
The complex shoot involved lots of heavy duty wire-work as the characters in the ad touch down in the American Mid-West, Far East and Europe.
Using techniques borrowed from big-budget Hollywood movies such as The Matrix and X-Men, actors and stuntmen were dropped more than 20 feet on wires to achieve the effect of landing. The footage was then extensively treated in post-production – both to
add computer generated elements like the satellite and to digitally remove the wires.
The advertisement– entitled ‘Welcome to the Playground’ – is currently being shown across 15 European countries.
You Connect readers can take the opportunity to watch ‘Welcome to the Playground’ here
The new 400D features:
- 10.1 Megapixel CMOS sensor
- EOS Integrated Cleaning System
- 2.5" LCD
- 9-point wide-area AF
- Picture Styles
To find out more about the EOS 400D, go to http://www.canon-europe.com/eos400d/